by Aleope Media | | Search Engine Optimization
Getting a sense of where your company’s website stands in terms of SEO can be confusing. Googling your company or field can return search result rankings, but that’s not the only way to measure SEO. And once you do see where you stand, how can you identify which...
by Aleope Media | | Social Media
What is Dark Social? Dark social is social sharing on social platforms that cannot be tracked or being picked up by web analytics. Dark social traffic comes from private social channels like messaging apps like WhatsApp and Signal, email, text messages/SMS and...
by Aleope Media | | Social Media
In October of 2015, Twitter unveiled a new feature dubbed “Moments” which collected and curated tweets. This allowed users to keep up to date with trending news without having to follow hordes of accounts. Later, Twitter made this feature available to the public,...
by Aleope Media | | Social Media
In 2016, 11.7% of marketing budgets were spent on social media. According to Forbes, digital marketing spend in the US will near $120 billion by 2021. You really need to get your slice of the pie before your competitors do. The industry average is around $200 to $350...
by Aleope Media | | Content
These days, marketers have to wear a lot of hats. We do a little content writing here, some social posting there, and oftentimes the “content” marketer and the “social” strategist are one and the same. So where do we draw the line between content marketing and social...
