by Aleope Media | | Social Media
We hate to be that digital marketing agency, but the answer is: it’s complicated. Determining whether reach or engagement is better for your business is like asking what’s better- delicious cake or mouth-watering ice cream? Most of us would love to have both, but what...
by Aleope Media | | Social Media
Awhile back on the FEAD MEdia blog we detailed how to measure your Content Marketing ROI to determine whether your content strategy is generating enough bang for your buck (Hint: if you’re doing it right, it blows advertising ROI out of the water). Today, we’re going...
by Aleope Media | | Social Media
We’re long past the days when newspaper and television critics were the primary source of business reviews and recommendations. Now, 88% of consumers online reviews as much as personal recommendations, and 90% of consumers read reviews before visiting a business....
by Aleope Media | | Search Engine Optimization, Social Media
Social media sites have matured from tiny communication hubs to massive centers of interaction, commerce, and well… socializing. Today, consumers often take to Facebook, Twitter, and other social media platforms to check out, research, and “window shop” businesses...
by Aleope Media | | Social Media
Originally, these two platforms were used for little more than quick, image-based communication and sharing between friends (Snapchat and Instagram respectively). However, they’re now in a titanic struggle to snag users from each other and appeal to businesses. Today...
by Aleope Media | | Social Media
“I don’t have time.” “I don’t know what workouts to do.” “I don’t want to pay for a gym membership.” “There’s no one to watch the kids while I work out.” “Do I, like, HAVE to workout in public?” These are the kinds of excuses you can expect to hear from people who...
