by Aleope Media | | Social Media
What is Dark Social? Dark social is social sharing on social platforms that cannot be tracked or being picked up by web analytics. Dark social traffic comes from private social channels like messaging apps like WhatsApp and Signal, email, text messages/SMS and...
by Aleope Media | | Social Media
In October of 2015, Twitter unveiled a new feature dubbed “Moments” which collected and curated tweets. This allowed users to keep up to date with trending news without having to follow hordes of accounts. Later, Twitter made this feature available to the public,...
by Aleope Media | | Social Media
In 2016, 11.7% of marketing budgets were spent on social media. According to Forbes, digital marketing spend in the US will near $120 billion by 2021. You really need to get your slice of the pie before your competitors do. The industry average is around $200 to $350...
by Aleope Media | | Social Media
Digital spending and social media usage have increased tremendously over the past few years. However, it is not an easy job to manage your social media account daily. So, we will share with you 13 new tools for you to use to keep up with your social media game in...
by Aleope Media | | Social Media
You’ve probably heard the word “influencer” bandied about before. However, like many vague marketing terms, “influencer” is a tad difficult to define. In order to fully take advantage of influencer marketing (which you will, trust us), we’ll detail who influencers are...
by Aleope Media | | Social Media
Live video streaming has burst onto the marketing scene, leaving businesses scrambling to understand the medium and successfully utilize it. Today we’ll take a deeper look at how business owners and marketers alike can make use of this exciting new platform (Hint:...
