You’re a busy business owner and you don’t have time to do everything. You are a dreamer (as are we!) and you don’t have the resources to do absolutely everything. Time and money are the resources that you have, and your time is too valuable to spend on tasks like SEO. Any time spent inefficiently is money out of your pocket.
That’s why it makes sense for you to take a good, hard look at your business and decide on activities that can be outsourced. You need consider opportunity cost and SEO is one of those things that can be delegated to a SEO professional. Here are 5 reasons to consider outsourcing to a specialist.
1. You’re Too Busy
Like we’ve mentioned above, you’re a busy businessperson. You run your business during the day, you work long hours into the night, and your time is much better spent what you do best than fretting over optimized metadata, keywords and XML sitemaps. Save your time (and your sanity) and get back to what’s important: running your business.
2. You Can Do It Affordably And Safely
It doesn’t have to cost you thousands of dollars a month for quality SEO. Hiring a SEO expert in-house comes with all of the employee costs of benefits, taxes, utilities, space, etc. You can get a lot more outsourced search marketing help than you can for employing another person.
You also don’t have to sign up with an agency and commit to a huge investment right away. Speak with your SEO and see if they know what they’re talking about. Track and analyze the results of their work. But SEO results do take time, so as long as they’re transparent, be patient.
3. You Can Speed Up Your Learning Curve
Whatever industry you work in, you have a certain perspective on the intricacies and how things are done. A good SEO professional will also know their craft inside and out. The search marketing agency should be able to explain their process and their rationale to you clearly and help you learn quickly. You’ll also be able to build a relationship with an expert that can listen to your goals and give you good advice.
4. You Don’t Have To Learn The Tools Of The Trade
The best marketers don’t just use their brains to do their SEO. There are a plethora of tools out there that can be used to make SEO-related tasks easier, more efficiently and better. These tools cost a lot of money and require a lot of time and training to fully understand how to use them. The experts that use these special tools on a day-to-day basis will be able to use these effectively.
5. SEO Is Constantly Changing
SEO is such a powerful way to do marketing, but Google is under full control. Every year, the search algorithm is changed around 500-600 times. Sometimes, Google will push out major updates to the algorithm that affects the search results in a huge way. You never know when Google will choose to roll these out. Part of an SEO professional’s job is keep updated on these so that you don’t have to constantly watch out for these.