by Aleope Media | Oct 19, 2017 | Social Media
In October of 2015, Twitter unveiled a new feature dubbed “Moments” which collected and curated tweets. This allowed users to keep up to date with trending news without having to follow hordes of accounts. Later, Twitter made this feature available to the public,...
by Aleope Media | Oct 12, 2017 | Search Engine Optimization
Getting a sense of where your company’s website stands in terms of SEO can be confusing. Googling your company or field can return search result rankings, but that’s not the only way to measure SEO. And once you do see where you stand, how can you identify which...
by Aleope Media | Oct 5, 2017 | Social Media
In 2016, 11.7% of marketing budgets were spent on social media. According to Forbes, digital marketing spend in the US will near $120 billion by 2021. You really need to get your slice of the pie before your competitors do. The industry average is around $200 to $350...
by Aleope Media | Sep 28, 2017 | fitness
Anyone in the field of wellness knows that they’re competing with literally thousands of other local businesses for face-time with customers. Here are 5 tips to help you rise above the mucky-muck and be not only the first to be seen by a customer but the first...
by Aleope Media | Sep 21, 2017 | Search Engine Optimization
If you’ve been following the FEAD MEdia blog, you’ve probably seen us talk about “negative SEO” and how to deal with its ramifications. The SEO practices we previously discussed were simply errors that all SEO strategists should seek to avoid, such as: Link spamming...
by Aleope Media | Sep 14, 2017 | Content
These days, marketers have to wear a lot of hats. We do a little content writing here, some social posting there, and oftentimes the “content” marketer and the “social” strategist are one and the same. So where do we draw the line between content marketing and social...
by Aleope Media | Sep 1, 2017 | Social Media
You’ve probably heard the word “influencer” bandied about before. However, like many vague marketing terms, “influencer” is a tad difficult to define. In order to fully take advantage of influencer marketing (which you will, trust us), we’ll detail who influencers are...
by Aleope Media | Aug 31, 2017 | blogging
Despite existing for a little over two decades, blogs have grown from mere online journaling platforms to one of the dominant online content mediums. WordPress alone accounts for over 25% of websites, period. If you asked marketers what their #1 tool was 20 years ago,...
by Aleope Media | Aug 24, 2017 | Search Engine Optimization
There are few constants in life, and Google’s search engine algorithm definitely isn’t one of them. Aside from the near-daily changes that tweak the algorithm, Google occasionally rolls out bigger updates that redefine what it means to be search engine optimized....
by Aleope Media | Aug 10, 2017 | Social Media
Live video streaming has burst onto the marketing scene, leaving businesses scrambling to understand the medium and successfully utilize it. Today we’ll take a deeper look at how business owners and marketers alike can make use of this exciting new platform (Hint:...
